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Listening Blog

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   Crumbl Cookies response      I selected Crumbl as my company for this blog which is a cookie company. Lately this company has been getting love and hate from people on the west coast. A main thing that makes them who they are is the fact that they change their flavors on a weekly basis! The company values bringing friends and family together with their cookies. They are a family owned business that started in 2017 in Utah that is now rapidly growing.       Crumbl uses social media to promote their weekly cookies such as instagram, facebook, and snapchat ads. The comments on their instagram post are full of love for the cookie from the post. This week they have a cornbread cookie and the post from that is receiving so much love! Shelby from instagram says “For anyone who hasn’t tried this cookie yet...what are you waiting for?!? It’s SO good and I 10/10 recommend you get your hands on some this week!!!” Stacie from facebook says “I don’t know about paying $5 for a cookie that is a li
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Marketing in the news

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     The article “ Top 15 trends that will Impact Marketing in 2022 ” written by Forbes interested me because growing up Forbes has always been the Magazine that wrote and featured the most popular people.  Whenever I read anything that was written from Forbes I feel as though it has to be real.            The article talks about the 15 agency council members of Forbes and it shares a marketing trend that they believe will change the way the market is this year. The top three that stood out to me were the things that were mentioned by  Danielle Wiley from Sway Group , Solomon Timothy, OneIMS , and Jason Hall, FiveChannels Marketing . Danielle believes that influencers will start to build a relationship with their brand deals/ sponsorships instead of doing one-time deals with them. Solomon speaks on how buyers and customers are becoming more independent when it comes to buying their products. Businesses may need to spend more time and money marketing in a more creative way to keep their
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About Me

   Hi! My name is Elia Escobar I am a second year marketing major. I am taking this marketing class because I would like an insight about my major in order to decide if it is still something I am interested in. I know there is a lot of behind the scenes to the marketing we see in our everyday lives and I would like to learn more about how that content is created and how they target their market. Marketing to me is something that has always interested me especially with all the new technology. The way ads are everywhere now and not just on TV just shows how marketing is growing and how it will keep evolving. Something I am passionate about is helping others in need. In High School I had over 100 hours of community service. I have always felt very blessed with everything I have had in my life and want to give back and help others who need it more than I do. 
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