Marketing in the news
The article “ Top 15 trends that will Impact Marketing in 2022 ” written by Forbes interested me because growing up Forbes has always been the Magazine that wrote and featured the most popular people. Whenever I read anything that was written from Forbes I feel as though it has to be real. The article talks about the 15 agency council members of Forbes and it shares a marketing trend that they believe will change the way the market is this year. The top three that stood out to me were the things that were mentioned by Danielle Wiley from Sway Group , Solomon Timothy, OneIMS , and Jason Hall, FiveChannels Marketing . Danielle believes that influencers will start to build a relationship with their brand deals/ sponsorships instead of doing one-time deals with them. Solomon speaks on how buyers and customers are becoming more independent when it comes to buying their products. Businesses may need to spend more ti...